Foundation Coverage for Every Business

General Liability Insurance in New Jersey

Protect your business with comprehensive general liability insurance. Essential coverage for customer injuries, property damage, and the lawsuits that can threaten your success.

Core Protection

The Coverage Every Business Needs

General liability insurance is the cornerstone of business protection. It shields your company from the most common risks you face every day – a customer slipping in your store, damage caused during a service call, or a product that doesn't perform as expected.\n\nAlso known as commercial general liability (CGL), this coverage is often the first policy businesses purchase and the one most frequently required by landlords, clients, and lenders. Without it, a single incident could result in devastating legal costs and damages that threaten your business survival.

Comprehensive Liability Protection

Coverage for the risks every business faces

Bodily Injury & Property Damage

Coverage for injuries or property damage your business causes to third parties

Products & Completed Operations

Protection against claims from products you sell or work you've completed

Personal & Advertising Injury

Coverage for libel, slander, copyright infringement, and false advertising claims

Medical Payments

No-fault medical coverage for injuries occurring on your premises

Damage to Rented Premises

Coverage for damage to spaces you rent or lease for business operations

Legal Defense Costs

Attorney fees and court costs for covered claims, even if groundless

Why General Liability is Essential

Protect your business from common but costly risks

Essential Protection

Foundation coverage every business needs to protect against common liability risks.

Industry-Specific Options

Tailored coverage with endorsements for your specific business type and risks.

Flexible Limits

Coverage limits from $1 million to higher amounts based on your needs.

Common General Liability Claims

Real scenarios that happen to businesses every day

Slip & Fall Accidents

Customer injuries from wet floors, uneven surfaces, or poor lighting on your premises.

Property Damage

Damage caused while working at client locations or by products you\'ve sold.

Advertising Injury

Claims of slander, libel, or copyright infringement in your marketing materials.

Get Protected Today

Don't operate without essential liability coverage. Get your quote now.

General Liability FAQs

What does general liability insurance cover?

It covers third-party claims for bodily injury, property damage, and personal/advertising injury. This includes slip-and-fall accidents, damage you cause at client sites, product liability, and defamation claims.

Is general liability insurance required?

While not legally required in most cases, it's often mandatory for business licenses, commercial leases, client contracts, and loan agreements. It's considered essential protection for any business.

What's NOT covered by general liability?

It doesn't cover employee injuries (need workers' comp), auto accidents (need commercial auto), professional mistakes (need professional liability), or property damage to your own assets (need property insurance).

How much general liability coverage do I need?

Most businesses start with $1 million per occurrence and $2 million aggregate. Higher-risk businesses, those with contracts requiring more, or those wanting extra protection may need $2-5 million or more.